Form - Custom demos
Posted: Sun Dec 22, 2024 8:03 am
“Seeing a lift in the number of engaged contacts per account is always beneficial. It helps prepare our sales team when they have conversations with the primary decision maker,” says PayScale’s Senior Marketing Manager, Brian Steel.
Form is a digital assistant for frontline workers. The software is designe usa mobile db d to make life easier for workers but it was often a challenge to get them to use it properly.
To promote the assistant to prospects, Form compiled a list of leads and researched each one to learn more about their pain points and behavior. To provide a solution to targets, the company created a custom self-guided interactive demo for each account. The result?
A 33 percent boost in conversions
A reduction
in cost per lead of nearly 50%
Repurposed interactive demos for LinkedIn ABM campaigns to generate leads at a lower price point
Refinitiv - LinkedIn campaign
Refinitiv is a provider of financial market data and infrastructure. Using ABM, the company wanted to use social media to go beyond just top-of-the-funnel awareness and deliver quality leads and better conversions.
To target leaders, they developed leadership content and used it as spons
Form is a digital assistant for frontline workers. The software is designe usa mobile db d to make life easier for workers but it was often a challenge to get them to use it properly.
To promote the assistant to prospects, Form compiled a list of leads and researched each one to learn more about their pain points and behavior. To provide a solution to targets, the company created a custom self-guided interactive demo for each account. The result?
A 33 percent boost in conversions
A reduction
in cost per lead of nearly 50%
Repurposed interactive demos for LinkedIn ABM campaigns to generate leads at a lower price point
Refinitiv - LinkedIn campaign
Refinitiv is a provider of financial market data and infrastructure. Using ABM, the company wanted to use social media to go beyond just top-of-the-funnel awareness and deliver quality leads and better conversions.
To target leaders, they developed leadership content and used it as spons