Form is a digital assistant for frontline workers. The software is designe usa mobile db d to make life easier for workers but it was often a challenge to get them to use it properly.
To promote the assistant to prospects, Form compiled a list of leads and researched each one to learn more about their pain points and behavior. To provide a solution to targets, the company created a custom self-guided interactive demo for each account. The result?
A 33 percent boost in conversions
A reduction
in cost per lead of nearly 50%
Repurposed interactive demos for LinkedIn ABM campaigns to generate leads at a lower price point
Refinitiv - LinkedIn campaign
Refinitiv is a provider of financial market data and infrastructure. Using ABM, the company wanted to use social media to go beyond just top-of-the-funnel awareness and deliver quality leads and better conversions.
To target leaders, they developed leadership content and used it as spons