WEBORAMA'S TURNOVER GREW BY 17% IN THE SECOND QUARTER OF 2009
Posted: Sat Jan 18, 2025 6:25 am
Weborama , a company specialising in optimising and measuring Internet marketing actions, has recorded a 17% increase in its turnover during the second quarter of 2009, reaching 2.59 million euros.
In the first half of 2009, the group's organic growth was 20%, which is explained by a homogeneous strategy in favour of the profitability of online investment, which
has resulted in:
• Strong growth in the marketing of the behavioral bank data targeting tool WFactory™, stabilization of the sales price (CPM) in a market in strong deflation and launch of WFactory™ in Spain.
• AdPerf™, the advertising delivery tool for advertisers and agencies, has maintained growth thanks to new contracts won in France and Spain, including Senior Planet, Arval and El Corte Inglés.
• Weborama's laboratory, focused on behavioural targeting strategy, has led to the incorporation of major brands such as Orange, Le Nouvel Obs, TF1, Orpi and Fortunéo.
In the first half of 2009, the group's organic growth was 20%, which is explained by a homogeneous strategy in favour of the profitability of online investment, which
has resulted in:
• Strong growth in the marketing of the behavioral bank data targeting tool WFactory™, stabilization of the sales price (CPM) in a market in strong deflation and launch of WFactory™ in Spain.
• AdPerf™, the advertising delivery tool for advertisers and agencies, has maintained growth thanks to new contracts won in France and Spain, including Senior Planet, Arval and El Corte Inglés.
• Weborama's laboratory, focused on behavioural targeting strategy, has led to the incorporation of major brands such as Orange, Le Nouvel Obs, TF1, Orpi and Fortunéo.