Weborama , a company specialising in optimising and measuring Internet marketing actions, has recorded a 17% increase in its turnover during the second quarter of 2009, reaching 2.59 million euros.
In the first half of 2009, the group's organic growth was 20%, which is explained by a homogeneous strategy in favour of the profitability of online investment, which
has resulted in:
• Strong growth in the marketing of the behavioral bank data targeting tool WFactory™, stabilization of the sales price (CPM) in a market in strong deflation and launch of WFactory™ in Spain.
• AdPerf™, the advertising delivery tool for advertisers and agencies, has maintained growth thanks to new contracts won in France and Spain, including Senior Planet, Arval and El Corte Inglés.
• Weborama's laboratory, focused on behavioural targeting strategy, has led to the incorporation of major brands such as Orange, Le Nouvel Obs, TF1, Orpi and Fortunéo.