How to repurpose and update content to get the most out of it

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When we talk about designing a content marketing strategy , we usually think about creating completely new materials, such as articles, ebooks , infographics, newsletters or social media posts . However, the concept of 'novelty' is not essential to make this work profitable, because in our plan we can also dedicate time and resources to renew or update those contents that we published some time ago and that can still be found on one of our channels, such as the website or the blog.

Tips for repurposing and updating digital marketing content
What do we mean when we talk about reusing and updating content?
These are common actions in any content strategy. Specifically, we have:

Repurposing: This involves using old content to adapt it and philippine phone number publish it in new formats . For example, we can choose an article from our blog that we published a couple of years ago and, if it is still current, promote it now on our Social Networks or use it to generate new materials, such as an infographic or an ebook .
Updating: This focuses on updating the content information so that it continues to be useful . For example, if we have a travel blog and three years ago we wrote a post with “The 5 best tourist destinations in Europe to travel to” , we have the option of updating it with new information and republishing it with a current date, so that it can have a 'second life' on our blog (providing us with traffic and improving its positioning in search engines).
Why is it important to reuse and update content to get the most out of it?
Time passes for everyone and for everything. And, when a company opts for a content marketing strategy, it not only seeks to communicate with its clients and its target audience, but also wants to provide them with value and quality . Therefore, it is essential that it pays attention to all the material that it has already published on its different channels (website, blog, social networks, etc.) to ensure that it is current and still useful.

The advantages of reusing and updating this content include the following:



Saving time and resources
Repurposing or updating content is much cheaper than creating it from scratch . If we have a good base in the form of articles, social media posts, ebooks , etc., we can use them to reproduce their content in other formats and, in this way, get the most out of them.

Maintain interest
In the digital world, everything is constantly changing and is rapidly being renewed. Competition is high and being up to date is essential to convey an image of modernity and freshness. Therefore, just as it is important to have innovative products, services and services , it is also important to offer content that contains current and relevant information . After all, keep in mind that if your website contains resources that are outdated, it will convey a certain image of abandonment and disinterest.