Progress marketing comes into play in this context , the “new” branch of marketing that focuses on behavioral trends of the consumers who frequent them.
What is progress marketing?
Progress marketing is a very specific discipline that uses malaysia phone number example contacts and relationships with potential customers to achieve business objectives based on loyalty to a particular brand.
This is a very particular branch of marketing, and in some ways still unexplored by many Italian companies, which combines user data with Artificial Intelligence and machine learning in order to identify the value of each individual customer to whom extremely personalized communications are directed .
In fact, it is a multi-channel approach , which integrates digital solutions and business intelligence, in order to get to know the individual customer in depth, understand their tastes, preferences and purchasing tendencies, facilitating a relationship that can become increasingly personalized, almost one-to-one .