Be careful, benefits and not features.
Don't approach your copywriting as a list of features.
Approach it from the perspective of the benefits your product offers to your potential client, what problems it solves, what pains it relieves, etc.
And how can you do it?
The key here is to divide the benefits of your product or service into small sections that make the reader understand what you offer and ultimately want to buy your product or service.
You don't need to go into too much detail on each one.
And there is no minimum or maximum profit.
Your client reads, but only reads what interests him, what entertains him.
So that's your job.
Make the benefits you write on your sales page so interesting to the customer that they continue reading.
Let's take the example of an online course…
It could be something like this: “How will analyzing the competition help you sell more? I will explain it to you with real examples from my clients” or “You will see the simplest and most proven way to create your own buyer persona in a practical way, understand your client and be able to sell to them more effectively.”
If you notice here, what I do is show the client what they will learn, but not as a philippines telephone number feature of the product, but by showing them the advantage, the benefit or by bringing to light their pain points and how my product solves them.
You could say “ You will learn to analyze the competition” or “You will know how to create your buyer persona.”
Therefore, on your sales page, focus on benefits, on showing the problems you solve or the needs you meet for your client and not on listing the features of your product or service.
The benefits make you feel, they produce emotions, the features... they bore you.
Features are like a shopping list, we read it and then forget about it.
On the other hand, if you get the customer to imagine what their life would be like with that problem solved and associate that solution with your product, you will be closer to selling.
And that is the purpose of your sales letter.
5.- Testimonials and/or social proof (optional)
There are two types of content here, testimonials and social proof.
Testimonials on a sales page are what your customers say about you and their experience with your product or service.
Social proof is all the company logos and other elements that can give you credibility.
These can be media you've appeared in, important clients you work with and only use their logo, etc.