7 very important metrics for your Marketing Tool
Posted: Sun Dec 22, 2024 8:27 am
In this article, we will explore more about the metrics that can be taken from your Marketing Tool and their importance in your Marketing strategy. Analyzing the results that your actions are bringing to your Information Technology (IT) company is essential to measuring the success of your Marketing strategy. Despite much talk about this topic, many companies still neglect the importance of monitoring and analyzing metrics. Even those in the IT sector. Unbelievable, isn't it?
Despite all the resources, there are still those who see such analysis as a costly and complex process to execute. Marketing Automation tools are the best solution to this problem, as they bring together the most important metrics in one place.
Visitors
Leads
Conversion Rate
Leads by Channel
Qualified Leads
Opportunities
Clients
Visitors
When offering an IT service/product, it is essential to make it known and, consequently, desired. Therefore, one of the first objectives of the Digital Marketing strategy is to attract visitors to the website.
This is one of the metrics in your Marketing tool that you can and should monitor, in order to assess the growth in the number of visitors to the different pages of your website and blog. This way, you can understand which content is most relevant to your audience and which content you can explore further in your strategy.
Leads
The number of visitors to your website/blog is an important metric. However, there is no point in having a high volume and not ensuring that this traffic is transformed into a Lead base for your IT company.
Leads are those who have shown interest in something you are offering. To do this, they fill out a form to download an eBook, subscribe to your company's blog newsletter or enter their details on a Landing Page to register for a webinar.
From the moment a Lead becomes a Lead, the saudi arabia companies email list Marketing team will be able to monitor the development of the relationship and the interactions generated with your website. It is also important to monitor the number of new Leads and those that are already in your database generating new conversions, to see if the numbers are in line with the proposed goals.
Conversion Rate
Just as important as the number of Leads generated is knowing the conversion rate. The rate will measure the conversion of Visitors into Leads, Leads into Opportunities and Opportunities into Customers, depending on the stage of the funnel.
The conversion rate can be viewed in general terms, that is, across the entire website or blog. As well as at each conversion point (landing page, form, banners and pop-ups). This way, you can understand which points are generating the best results for your IT company and which ones should be optimized.
Leads by Channel
Which channels bring the most leads to your base? Social Media? Paid Media? Organic Search or Email?
With the Marketing Automation tool, you can find the answer to this question that is so important for the success of the strategy.
Knowing which channels bring the best results for your company means knowing exactly where to invest time and resources in your strategy. If your IT company generates the most leads through email, for example, it’s best to think of ways to make the most of this channel.
Qualified Leads
Leads are all those contacts who provide their data in exchange for relevant content. However, not all contacts advance in the Purchase Journey and are qualified by the Marketing team.
Qualified Leads are those who show real interest, through new conversions at strategic points, differentiating themselves from the others.
Despite all the resources, there are still those who see such analysis as a costly and complex process to execute. Marketing Automation tools are the best solution to this problem, as they bring together the most important metrics in one place.
Visitors
Leads
Conversion Rate
Leads by Channel
Qualified Leads
Opportunities
Clients
Visitors
When offering an IT service/product, it is essential to make it known and, consequently, desired. Therefore, one of the first objectives of the Digital Marketing strategy is to attract visitors to the website.
This is one of the metrics in your Marketing tool that you can and should monitor, in order to assess the growth in the number of visitors to the different pages of your website and blog. This way, you can understand which content is most relevant to your audience and which content you can explore further in your strategy.
Leads
The number of visitors to your website/blog is an important metric. However, there is no point in having a high volume and not ensuring that this traffic is transformed into a Lead base for your IT company.
Leads are those who have shown interest in something you are offering. To do this, they fill out a form to download an eBook, subscribe to your company's blog newsletter or enter their details on a Landing Page to register for a webinar.
From the moment a Lead becomes a Lead, the saudi arabia companies email list Marketing team will be able to monitor the development of the relationship and the interactions generated with your website. It is also important to monitor the number of new Leads and those that are already in your database generating new conversions, to see if the numbers are in line with the proposed goals.
Conversion Rate
Just as important as the number of Leads generated is knowing the conversion rate. The rate will measure the conversion of Visitors into Leads, Leads into Opportunities and Opportunities into Customers, depending on the stage of the funnel.
The conversion rate can be viewed in general terms, that is, across the entire website or blog. As well as at each conversion point (landing page, form, banners and pop-ups). This way, you can understand which points are generating the best results for your IT company and which ones should be optimized.
Leads by Channel
Which channels bring the most leads to your base? Social Media? Paid Media? Organic Search or Email?
With the Marketing Automation tool, you can find the answer to this question that is so important for the success of the strategy.
Knowing which channels bring the best results for your company means knowing exactly where to invest time and resources in your strategy. If your IT company generates the most leads through email, for example, it’s best to think of ways to make the most of this channel.
Qualified Leads
Leads are all those contacts who provide their data in exchange for relevant content. However, not all contacts advance in the Purchase Journey and are qualified by the Marketing team.
Qualified Leads are those who show real interest, through new conversions at strategic points, differentiating themselves from the others.