Without a quality CTA there is no conversion.
“Without a quality CTA there is no conversion #InboundMarketing.”
Many marketing teams consider the CTA to be a “button.” However, a poorly executed CTA can throw your strategy out the window.
This is because without a compelling and provocative conversion point your efforts will go nowhere.
Not defining clear KPIs
Ignoring KPI analysis is a rookie mistake you should avoid.
KPIs help your company know if your investment in Inbound or any other marketing effort is giving you the expected return , that is, if your ROI is positive.
Not optimizing strategy with measured data
Numbers aren't just for filling out spreadsheets; they're sources of knowledge and ideas for improving what's working and fixing what's not.
Strategy optimization is a very important point within Inbound Marketing. Concepts and theories are always being updated, so it is important to keep your content up to date with market trends.
But this data is also important for campaigns, whether by email, Google Adwords or Facebook Ads, it is necessary to put into practice the ideas that your KPIs have provided and optimize your Inbound strategy .
Wanting to do everything at once
Organization and planning are an active part of a successful strategy.
Before you write your first blog post or create your first email marketing campaign you need to do some inbound and content planning for your business, think about:
What channels will I use? Who is my audience? How much can I invest? How many people do I need on my team?
There are a lot of things to do, a lot of resources to manage, and a lot of KPIs to track. So take a breath.
Not setting realistic goals
The goals you hope to achieve with your strategy must be consistent with the future of your company and the structure it has available, otherwise, you will only get frustration.
Content Marketing requires a blog and you can't change that.
“#ContentMarketing requires a blog and you can’t change that.”
Creating relevant content for your audience is the soul of the Inbound methodology taiwan business email list and trying to do it without a blog is impossible.
Where are you going to put this content? How are you going to attract visitors through Google searches? And generate leads?
The blog is one of the main tools of Inbound because it is the means to do almost everything that is relevant to your strategy.
While it's also important to share on social media and create nurturing streams , you need to have a relevant information hub.
Not organizing the sales funnel
The sales funnel is not just a weapon of the sales team .
Fundamentally called TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel), sales funnel stages help you market and organize content and nurturing flows.
Each step has a need, depending on how prepared someone is to make a purchase. Therefore, different content is created for different stages. And not only with different formats, but also with different topics.