For those who don't know, remarketing or retargeting allows you to show ads to users who have visited your site or clicked on one of your ads but didn't convert. They have already shown an interest, and now your ads will show up as they look at other sites and platforms.
In the past, remarketing didn’t follow web visitors to different channe russian email address ls. But with cross-channel remarketing, someone can click on a Google ad (here's a beginner's guide) and then see follow-up ads on X or Facebook.
Your organization can optimize your budget by giving prospects second and third chances to interact with your brand after their initial contact. And as with any PPC ad, you will only pay if the ad gets clicked on.
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Research what other senior-level marketers in your industry are doing will help give you an idea of the best ways to optimize your digital marketing budget.
In a survey of senior marketing executives and CMOs, 20 percent rate delivering a greater ROI on their marketing budget as the number one issue they face in 2023.
That's not to say you should follow the competition precisely, but keeping in touch with what