Further, every inconvenience driving cart abandonment on desktop - such as mandatory registrations and long checkout processes, are intensified on smartphones.
Cart Abandonment Statistics by Industry
Industry Cart Abandonment Rate Statistics
Data in aggregate can be misleading. The truth is, abandonment rates vary drastically from industry to industry.
In order to understand how your store is performing, you should compare your current checkout rates to other stores within your industry.
A study conducted by Statista shows that the abandonment rate went up by over 24% from the Gaming Industry to the Finance Industry.
Cart abandonment statistics
As you can see, a "good" cart abandonment rate changes dramatically depending on what industry your store is in.
Finance and Non-Profits experience some of the highest cart abandonment rates, averaging over 10% more than the global average shopping cart abandonment rate.
Meanwhile, Gaming and Fashion industries experience some of the lowest rates.
Key Takeaways
Shopping cart abandonment is a major problem across all devices and industries.
However, the biggest challenges come on smaller screens (smartphones/tablets) and industries that require a lot of steps to complete such as finance.