To make the most of Black Friday and double your profits, you need to be prepared. Search volumes increase considerably on this date and your
In addition to being important relationship builders and conversions, social media is also a direct channel of communication with customers. With this in mind, we decided to put together some tips on how to best use social media to boost your sales on Black Friday. Check out our post below.
Create polls on Instagram and find out what people would like to buy!
Do you already know the poll function on Instagram and Facebook?
In 2017, both social networks acquired this new feature, making it possible to ask questions and offer two options as answers. Your followers can then tap on one of the items to vote and you can follow the result in real time.
Through these surveys, you can be more precise in choosing the products offered during the most anticipated date for online shoppers. Create clashes between products that you intend to put on sale and see which ones are most desired by the public.
Be live on Black Friday
Does your brand already broadcast live on Facebook or Instagram?
According to Facebook, most users watch live streams 3 times more than recorded videos. Live streams also have many more comments, which shows the level of engagement and interest from the audience.
Even after a long time since their launch, live broadcasts are not widely used by brands, which makes your competition smaller. Promote your live broadcast in advance, set a fixed time and tell your customers that during the broadcast some products will have exclusive discounts.
Start your live streams at least 10 minutes before the scheduled time and leave a timer on the screen to create excitement in your audience. Don't forget about boosting features, use social media ad systems to expand your reach.