Types of gifts for clients
Posted: Sun Dec 22, 2024 7:10 am
There are three main types of corporate gifts:
A simple gift
Most often, these are pleasant gifts to customers that are not related to the purchased product. For example, when buying perfume, a woman can receive a small bar of chocolate as a gift. Such a trifle greatly improves the mood, as well as the reputation of the outlet.
However, this will work in the right way only if, in addition to gifts, you have other significant advantages: high-quality goods, top-notch service, low prices. Without all this, customers will go to competitors, and gifts will not help you.
Even if your store works perfectly, such a mini-gift is italy business mailing list unlikely to provoke an influx of customers. Think about whether you bought clothes in an unfamiliar store, relying only on the fact that they would give you a sweet or a card with the purchase. Most likely, the answer will be negative. The first thing a store visitor pays attention to is the quality of the goods offered, then comes its cost, then the distance from home and only after all this - the emotions from the gift.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
The promised gift
This type of gift to the client is much more effective than the first. This way you can quickly and permanently "tie" the buyer to your place and product. There are different ways to organize such a gift. The easiest way is to promise the client a gift with the second purchase. This method is used by many pizzerias and fast food restaurants, for example, KFC. If you buy rolls in this establishment, you are given a coupon for a discount or a free repeat of the dish on your next visit.
The next method is to promise the client a gift when ordering for a specific amount. This way you will "kill two birds with one stone": increase profits by increasing the amount on the check and make the client come back to you again. The Victoria chain store in the capital operates according to this scheme, giving guests discount cards for 1,000 rubles.
Often, chain stores attract customers with promotions with sticker collection, which are given for a purchase of a certain amount of money. They allow you to buy quality goods at a reduced price.
The promised gift
Source: shutterstock.com
The next marketing move is to give a gift on the condition of purchasing goods in groups of several items. This trick is loved by pizzerias. They often hold promotions like: buy 2 large pizzas and get the third one for free.
This method is considered quite effective, as it arouses the client’s interest in the product and the desire to purchase it only here.
Promotional gift
This trick is often used by shops selling perfume or cosmetics. This is how they introduce customers to new products in the range and make them buy the advertised product. The essence of the scheme is that, having bought the product, a person receives a sample of it. Often, women are offered mini-bottles of perfume along with cosmetics.
In this case, two things are important. First, the categories of the main position and the gift must match. So, if you bought hamster food, you cannot offer cat food for free. Second, this type of gift is only suitable for stores specializing in consumer goods. It would be stupid if you, as the owner of a spare parts store, gave the client a new part in miniature.
However, for stores that sell household chemicals, cosmetics and perfume, such gifts will only help increase their audience and demand.
When to Give Corporate Gifts to Clients
Most often, the reason for gifts to each client is the New Year. About 40% of the advertising industry turnover falls on the last 3 months of the year. The next reason for a gift is February 23, and March 8 closes the list.
Gifts are often given on professional holidays (medical worker's day, teacher's day, cultural worker's day). The second significant reason for a gift to a client is holding corporate events.
You can give a corporate gift to a client on the occasion of a successful deal, signing of a contract, or a birthday.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
A simple gift
Most often, these are pleasant gifts to customers that are not related to the purchased product. For example, when buying perfume, a woman can receive a small bar of chocolate as a gift. Such a trifle greatly improves the mood, as well as the reputation of the outlet.
However, this will work in the right way only if, in addition to gifts, you have other significant advantages: high-quality goods, top-notch service, low prices. Without all this, customers will go to competitors, and gifts will not help you.
Even if your store works perfectly, such a mini-gift is italy business mailing list unlikely to provoke an influx of customers. Think about whether you bought clothes in an unfamiliar store, relying only on the fact that they would give you a sweet or a card with the purchase. Most likely, the answer will be negative. The first thing a store visitor pays attention to is the quality of the goods offered, then comes its cost, then the distance from home and only after all this - the emotions from the gift.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
The promised gift
This type of gift to the client is much more effective than the first. This way you can quickly and permanently "tie" the buyer to your place and product. There are different ways to organize such a gift. The easiest way is to promise the client a gift with the second purchase. This method is used by many pizzerias and fast food restaurants, for example, KFC. If you buy rolls in this establishment, you are given a coupon for a discount or a free repeat of the dish on your next visit.
The next method is to promise the client a gift when ordering for a specific amount. This way you will "kill two birds with one stone": increase profits by increasing the amount on the check and make the client come back to you again. The Victoria chain store in the capital operates according to this scheme, giving guests discount cards for 1,000 rubles.
Often, chain stores attract customers with promotions with sticker collection, which are given for a purchase of a certain amount of money. They allow you to buy quality goods at a reduced price.
The promised gift
Source: shutterstock.com
The next marketing move is to give a gift on the condition of purchasing goods in groups of several items. This trick is loved by pizzerias. They often hold promotions like: buy 2 large pizzas and get the third one for free.
This method is considered quite effective, as it arouses the client’s interest in the product and the desire to purchase it only here.
Promotional gift
This trick is often used by shops selling perfume or cosmetics. This is how they introduce customers to new products in the range and make them buy the advertised product. The essence of the scheme is that, having bought the product, a person receives a sample of it. Often, women are offered mini-bottles of perfume along with cosmetics.
In this case, two things are important. First, the categories of the main position and the gift must match. So, if you bought hamster food, you cannot offer cat food for free. Second, this type of gift is only suitable for stores specializing in consumer goods. It would be stupid if you, as the owner of a spare parts store, gave the client a new part in miniature.
However, for stores that sell household chemicals, cosmetics and perfume, such gifts will only help increase their audience and demand.
When to Give Corporate Gifts to Clients
Most often, the reason for gifts to each client is the New Year. About 40% of the advertising industry turnover falls on the last 3 months of the year. The next reason for a gift is February 23, and March 8 closes the list.
Gifts are often given on professional holidays (medical worker's day, teacher's day, cultural worker's day). The second significant reason for a gift to a client is holding corporate events.
You can give a corporate gift to a client on the occasion of a successful deal, signing of a contract, or a birthday.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free