Offer free tools and trial periods. If you sell digital products, you should let people test them for free. You can let them use your product for free for a limited time. Or, they can use the free version of your product for an unlimited time but only have access to the most basic functionality (if they need more functionality, they’ll need to upgrade to a paid plan).
Contribute to industry websites by writing guest saudi arabia mobile number owner name posts. You will be able to prove that you are an expert in your field. You will strengthen your brand reputation and attract new customers.
Interact with people on social media. In addition to posting content on your Socnet profiles, you can also host webinars and giveaways there. This technique works better for the B2C segment than the B2B segment. However, you can try engaging with your B2B customers on LinkedIn, Twitter, and Facebook.
Take advantage of your website traffic. Use tools that can help you identify your website visitors. Ask consumers to share their private information with you in exchange for discounts, free shipping, small gifts, or other rewards. You should optimize your site for the best results. When a user opens it, they should be able to quickly find the solution they need.
Please remember that not all leads are created equal – so let’s talk about that in the next passage.
Sort Qualified and Unqualified Leads
Some of your potential customers may be ready to order your product right away. Others may need more time to explore the features and benefits of your offering. They may also be comparing your products with those of your competitors. If a person is not yet ready to buy and you are trying to force them to buy your product or service right now, such a potential customer may leave you and never come back. You should divide your potential customers into two categories and adjust your behavior according to the characteristics of each.
A person can qualify as a qualified lead if they meet the following criteria:
I checked your prices and comparison pages
You visited several pages of your website
I downloaded or signed up for Lead Magnet
Once you identify a qualified lead, you need to contact them immediately. The longer you delay, the less likely you are to motivate the person to buy.
If the lead is unqualified, you should offer them more educational information about your business and product.
Create Interaction
While doing market research, you should have learned what types of content work best for your target audience:
Infographics
Case studies
How to guides
Comments
Blog posts
Video tutorials
You should produce content regularly and share it on social networks. It would be wise to A/B test the content before publishing it.