A new product or service
Posted: Sun Dec 22, 2024 7:03 am
a global appeal like McDonald’s.
Announcements that are newsworthy include:
A merger or acquisition
A partnership or sponsorship of a local business, sports germany phone number list event or charity
A new hire or company promotion
An award win
A company rebrand or expansion
Hosting an event or hosting a contest
Original research or survey results
The key to creating an angle or hook for your release is to look at what impact or solution it will bring.
For example, if you are launching a new product, how will it change or improve people’s lives? How is it different from what’s already out there on the market? Who will it benefit most e.g. people with disabilities, expectant mothers, etc.?
The media will only pick up on stories that appeal to their audience. This could be from an emotional perspective or if it’s of interest to a large number of people.
Announcements that are newsworthy include:
A merger or acquisition
A partnership or sponsorship of a local business, sports germany phone number list event or charity
A new hire or company promotion
An award win
A company rebrand or expansion
Hosting an event or hosting a contest
Original research or survey results
The key to creating an angle or hook for your release is to look at what impact or solution it will bring.
For example, if you are launching a new product, how will it change or improve people’s lives? How is it different from what’s already out there on the market? Who will it benefit most e.g. people with disabilities, expectant mothers, etc.?
The media will only pick up on stories that appeal to their audience. This could be from an emotional perspective or if it’s of interest to a large number of people.