Do you need a regular flow of
If so, we can help. Nexa has been generating highly qualified sales leads for businesses of all types for almost a decade. We have both the experience and track record to help businesses in all industries generate highly-qualified sales leads.
Contact Nexa for all your first party data collection russian numberst and lead generation needs here. 021 is all about data and the customer data landscape is an important topic of discussion right now. Today, customers expect content to be personalized to their preferences and are demanding greater honesty and transparency about how their personal information is used.
In the past, digital marketers would use second and third-party customer data to create content but with Google slowly cutting our third party cookies, and customer data regulations changing, what can digital marketers do to ensure a personalized content experience?
This is where first-party data becomes important.
What Is First-Party Data and Why Is This Important For Your Business?
What is First-Party Data?
First-party data refers to any information that is collected directly from your customer base, leads or online audience. There is a lot of value in first-party data because it offers the highest quality insight into the likes, preferences, and behaviors of your audience so that you can create a personalized experience for them. This allows you the opportunity to fully understand where a lead is within the buying cycle, and tailor your retargeting strategy to suit their needs.
This tactic helps you predict future customer trends and betters your marketing performance substantially.
The Benefits of First-Party Data
This type data is of a higher quality than all other types of customer data for a variety of reasons. The main reason being that this kind of data is information you have collected yourself which ensures it is the most reliable and accurate data. Another added benefit is that it is cost-effective because you are collecting this information without paying any extra costs. And of course, when it comes to data regulations, first-party data comes with minimal concerns - as it complies with data privacy regulations.