Competitive analysis: Look at what on their blog and how often. See what you think works for them, what the design layout is, and what your point of differential can be.
Topics: Decide your overall content topics and conduct research on these. This should include keyword research on various topics. Analyse top ranking content for your niches to see what works and what you can apply.
Audience: All of the search engine france email list optimisation (SEO) efforts you apply are ultimately done to please the audience. The goal is to make content that is easy for them to read and digest. The blog posts ultimately need to provide value. That is why it’s imperative to know who your audience is - you can borrow the marketing team’s research into your business’s buyer personas for this and examine your existing database.
Goal Setting
Goal setting needs to be specific and based on informed information, so refer to your research where necessary. Why do you have this blog and what do you want to share on it? Be sure to set short- and long-term goals. Include KPIs where possible so that you can measure the performance of the blog posts as well. Some goals can include:
Publish one blog post per day.
Increase organic traffic to the blog by 100% in 6 months.
Increase subscriber list by 500 each month.
Editorial Planning
Create a content calendar to ensure you have a consistent stream of blog posts. Determine the overall structure for your blog posts and the topics you’ll be covering. Once you’ve got that down, you can begin creating the content. This is all about creating a smooth flow of blog posts. To improve the process further, include the keywords for each blog post in the plan so that you can create seamlessly without missing any key points. It is also ideal to arrange and add in your promotional plans if you have any - for example, which social media channels you’ll be sharing the blog posts on.
Creating Content