Display advertising and search engine marketing

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masud.ibne8800
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Joined: Sun Dec 22, 2024 4:39 am

Display advertising and search engine marketing

Post by masud.ibne8800 »

That is, they justify the sending because my email appears in the legal notice of my website, so if an email appears on the Internet, I can use it as I please.

It seems obvious that this should not be done, but judging by the evidence, it seems that for many it is still not so obvious.

This type of practice is what the GDPR aims to eradicate: the indiscriminate use of personal information in any way, without order or harmony.

If you analyse the situation and the response, we are faced with a huge blunder. They are selling a tool to have communications that are appropriate to the GDPR but they are completely ignoring all the basic rules of commercial communication.

Remember that today all commercial telegram group philippines communications that have not been expressly requested or consented to by the sender are also prohibited by the LSSI.

Therefore, the Internet is not a publicly accessible source and you should never extract addresses or personal data to include them in your list.

These are ads where we capture leads by inserting ads in search engines.

In these cases, ads are targeted at specific profiles based on browsing habits.

Image

Adsense and AdWords download persistent cookies on the user's browsers that track their navigation and selectively show them ads.

These ads always refer to a website that must have all the necessary legal elements .

We must provide transparent information about the use of these cookies on our website and require consent for their installation.

We must also offer a mechanism to block them in case the user objects to their download.

It is important that you choose a plugin that allows you to do this.

Our privacy policy must also inform about the use of these tools.

Social media and social selling
Let's remember that a social network is not a direct hunting ground for leads.

We can insert promotions, contests or advertisements but remember that it is not legal to do email marketing through the private messaging systems of each social network and we cannot import followers to a list either.

Recruitment must be carried out through a campaign in which each user or follower provides us with their information voluntarily through a form.

This form must be perfectly adapted to the GDPR as explained in the image above.

On the other hand, you should know that if you have a fan page on a social network, you are responsible for the processing of the data of your followers and, therefore, you are obliged to inform them, as the fan page of the Spanish Data Protection Agency does on its Twitter profile :
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