Digital branding: brands that live forever
Posted: Sun Dec 22, 2024 6:40 am
Digital branding is the strategic and creative management that is carried out in digital media to build a brand's identity and make it relevant, different and sustainable over time.
You may have already heard about digital branding and you may be wondering what it is and how it differs from branding “in general”. We haven’t finished learning about one topic when a thousand new ones appear...
It seems like keeping up with marketing is becoming more and more difficult, doesn't it?
Although it may sound cliché, the world for which we are taiwan phone number example preparing ourselves professionally has changed (and will continue to do so), so we must not only be constantly learning, but we must also build brands that are strong enough to remain relevant in the face of these changes.
But back to the question:
What is digital branding?
To answer, I first need to clarify the difference between marketing and branding:
Marketing basically seeks to identify needs and satisfy them through products and services. Its objective is to develop strategies that bring these products and services closer to people, generating sales. In this sense, digital marketing encompasses all actions focused on this purpose that occur in the digital environment.
Branding, on the other hand, goes “beyond” products and services. It supports marketing strategies, but its purpose is to create and manage brands that communicate the values of organizations and connect with people. It is much more than a logo and a slogan.
The term “digital branding” is simply a way of saying that branding as we know it has evolved, as there are now other scenarios for brands besides the traditional ones. Digital scenarios that imply deeper relationships between brands and human beings.
These scenarios or new points of contact are multiple and never stop being created. Social media, influencer marketing , content marketing and digital advertising are just some of them . These complement each other and together work to achieve different objectives, whether branding or marketing (which also go hand in hand).
You may have already heard about digital branding and you may be wondering what it is and how it differs from branding “in general”. We haven’t finished learning about one topic when a thousand new ones appear...
It seems like keeping up with marketing is becoming more and more difficult, doesn't it?
Although it may sound cliché, the world for which we are taiwan phone number example preparing ourselves professionally has changed (and will continue to do so), so we must not only be constantly learning, but we must also build brands that are strong enough to remain relevant in the face of these changes.
But back to the question:
What is digital branding?
To answer, I first need to clarify the difference between marketing and branding:
Marketing basically seeks to identify needs and satisfy them through products and services. Its objective is to develop strategies that bring these products and services closer to people, generating sales. In this sense, digital marketing encompasses all actions focused on this purpose that occur in the digital environment.
Branding, on the other hand, goes “beyond” products and services. It supports marketing strategies, but its purpose is to create and manage brands that communicate the values of organizations and connect with people. It is much more than a logo and a slogan.
The term “digital branding” is simply a way of saying that branding as we know it has evolved, as there are now other scenarios for brands besides the traditional ones. Digital scenarios that imply deeper relationships between brands and human beings.
These scenarios or new points of contact are multiple and never stop being created. Social media, influencer marketing , content marketing and digital advertising are just some of them . These complement each other and together work to achieve different objectives, whether branding or marketing (which also go hand in hand).