But user experience goes much further than that, every little detail can be decisive and will have an impact on business performance. Indeed, in the case of Amazon, the redesign of a single button generated additional revenue of more than $300 million in a single year!
Let’s now detail the three key steps in developing a UX audit strategy.
Summary
1. Analysis: a crucial step to ensure the success of the project
Before even embarking on the design of your application or a website, it is essential to have carried out an in-depth analysis of the competitive situation, in order to identify the strengths and weaknesses of the competition taiwan phone number in order to differentiate yourself and be as efficient as possible.
The goal of an application or a website is above all to satisfy the needs of the customer or user. To do this, the creation of personas is useful to clearly identify who the interface is aimed at and thus get as close as possible to their expectations by analyzing their behavior on a similar interface. User research is a technique that allows you to determine needs and problems to design or optimize a digital product.
2. Constant guesswork to find the right solution
The best way to ensure you are on the right track is to tirelessly test different solutions (A/B testing) to compare user behaviors and see which are the most successful. In some cases, such as Instagram for example, test phases were carried out on a sample of consumers who perfectly matched the personas previously identified in order to guarantee the success of the initiative. There are many UX audit tools and techniques that can optimize the user experience, such as “heat mapping” to see where users tend to click and therefore observe their path in the way they approach the interface.
3. The critical phase of “onboarding”
In other words, the first interaction that the user will have with the interface. This is a moment that will determine whether the mobile consumer, for example, will choose to keep the application or simply delete it. 25% of applications are only used once
only once, so it is essential to optimize this process to avoid losing the user along the way.
To achieve this, the user must intuitively know where to go and what to do to achieve their final goal. On a website, the number of clicks must be very limited, registration forms shortened and processes ultra-easy.
In order to remain consistent with consumer expectations, the challenge of constant renewal is also not to be overlooked. New UX trends should be closely monitored and interface adaptations may also be considered. With the rise of bots and other personal assistants, the user experience will therefore also diversify considerably.