Revolutionizing Latin Music: The Success of LAMC
Born in New York and of Puerto Rican descent, Tomas Cookman is a leading global Latin music advocate. Founder of Nacional Records and the company Industria Works, he has been recognized as a “Billboard phone numbers in the philippines Latin Power Player” and “Billboard Indie Power Player.” Based in Los Angeles and with teams in various cities around the world, Cookman is also the creator of the LAMC (Latin Alternative Music Conference), a key conference in the Latin music industry.

Tomas Cookman talks about the potential of Latin music. He recalls early conferences where Latin panels were marginalized but filled rooms, demonstrating an interested audience. With the advent of social media, he secured crucial sponsorships, leading to successful showcases and talks at the Latin Alternative Music Conference (LAMC). Inspired by events like South by Southwest, he stressed the importance of an informed industry. He looks optimistically at the evolution of the industry and the growing role of women.
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