Remote sales convergence emerges the new stage of the sales center business

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In the first meetings with the managers of the other business units, I felt like I was exploring a different world where I had spent almost fifteen years of my professional life. I remember hearing new concepts such as: applications that could track field salespeople who had a geolocation (Aracne), concepts of fee-based charging, or rentals in shopping centers. Of all these new concepts in my professional field, one of them stood out in my mind: Convergent Sales , and it began to raise many questions: What was a convergent business? How is the process of a convergent sale generated? How is this new business proposal offered and implemented on an attractive and profitable business case for our clients? But, above all, I wondered how to effectively transmit and explain the concept of business convergence.

This is how I began to listen to the experts at Salesland and Increnta, such as Juanjo Manzano, CHANNELSDavid Güeto, Antonio Campos, Eleazar Aranguren, Juanjo Meneses, and my director, Ariel Alonso, who taught me that this new concept of convergent sales has not only reached my professional life but also to understand that at Salesland we japan whatsapp lead are more than a Contact Center, since the client can find the entire pyramid of the sales funnel . Thus, I understood that convergent businesses now serve to have more points of arrival towards the end user, seeking to reinforce the process of a multi-channel sale to move on to the path that many clients hope to reach: omnichannel in their sales processes .

Let's take a practical example of the national situation: we know that the Government has just approved the Law on spam calls, meaning that it will no longer be possible to call cold lists where customers have not given explicit authorization to the contact. How can we generate this white list through different methods in the convergent sales process? The concept of having a convergent sale fits in here, since if we were only a Contact Center, the only valid option would be through a recorded call. In Salesland, however, by having the entire sales funnel in the unit processes, we can offer the generation of qualified leads through our digital agency Increnta or through our door-to-door management; also generate a direct sale and, in the Sales Center, carry out cross-selling management; either betting on the promotion at the points of sale and converge in the Sales Centers, or implementing corners in shopping centers to obtain authorization and then close the sale in the Sales Center.

Convergence is the new concept of synergy in the sales process, as we are not separate or isolated units, although adding them together is not a simple equation of one plus one. This sum of the company's business units marks the new era in the efficiency of sales processes, as it allows the client to have more points of contact and channels where an effective closing can be achieved. At Salesland, we are everything a client needs to streamline their sales management and achieve their stated objectives.