From now on (June 15, 2022), you can create, develop and publish websites, blogs and landing pages free of charge, in a simple way and without the need for programming.
How about starting this article by saying: goodbye old, outdated and obsolete websites. That's right, that's what HubSpot is proposing with the launch of the free version of its web content management software (CMS). The free version is the perfect solution for small and medium-sized businesses, startups and entrepreneurs who want to succeed with a simple and robust technology platform.
But, let's start from the beginning:
What is a CMS?
A content management system (CMS) is software that france companies email list a non-technical user to create, manage, and edit content on a website, blog, or landing page. You can develop your website and all of its content in two ways:
Programming line by line of code in a specific language, such as PHP, Ruby or exploring a functionality framework to facilitate development, such as: jQuery or React.js, etc. (long and complex path);
Adopt a (no code) content management platform, such as Wordpress, HubSpot, Joomla Duda, among others.
Based on the premise that the second option is the best alternative for many companies, HubSpot was chosen as a leading platform in the latest report by G2 Crowd (one of the main business software analysis platforms) on the best CRMs on the market in 2022.
What is HubSpot CMS?
HubSpot CMS is a powerful web content management system, fully integrated with marketing, sales, post-sales, reporting and analytics modules. You can create, manage, optimize and execute all your website activities in one place, with the possibility of generating and nurturing leads, tracking digital behavior and accessing HubSpot CRM. This platform will undoubtedly accelerate your growth.
What can you do with HubSpot CMS?
The first big advantage of using HubSpot CMS is that you have no hosting costs, which are often necessary for those using Wordpress or other software that needs to be installed or configured on a server.
It's completely secure, with a premium hosting content delivery network with industry-standard SSL certification, Web Application Firewall (WAF), 99.99% uptime, and 24x7 threat and security monitoring.
This alone puts HubSpot on another level.
List of benefits and valuable features of HubSpot CMS Hub:
Content creation and publishing feature:
With HubSpot CMS you can create and publish web pages, blogs and landing pages. The interface is very simple, very similar to a Word page, with very powerful page features.
Mobile Optimization and SEO:
In HubSpot CMS, the pages you create are automatically optimized for all devices (desktop, mobile, tablet). Additionally, the on-page editor provides a list of SEO must-haves to help you optimize your pages for search engines.
Direct CSS page editor in code:
Once developed, you can also modify your website, blog or landing page pages through HubSpot's own design manager, an in-page editor that gives you access to the source code and CSS template so you can change whatever you want.
Production and testing environment made easy:
You can always see what your content looks like before it's published. The content staging environment allows you to not only preview your created pages as if they were live, but also edit live pages without unpublishing them.
Any changes you make to active pages will be applied as soon as you refresh, so you don't have to delete any pages!
Conversion and Lead Generation Features:
If you need your website to convert visitors into leads , HubSpot CMS is the best solution. The tool also includes live chat for your sales team to interact with customers in real time, chatbots to answer simple questions, qualify leads and allow visitors and potential customers on your website to schedule meetings with your team, and also conversion forms to be published on your website pages. All of this is integrated.
Single page and folder management center:
All your files in one place. Everything you create is stored in one central location. You'll never lose your pages, landing pages, and blogs.
Ease of creating and developing pages:
Design Manager combines the tools to create a complete website, offering a simple and easy-to-use interface. You can drag and drop modules, edit all frontend code, organize files, templates, modules and folders, and much more.
Ready-made themes and page templates:
HubSpot has several options for default themes and page templates. According to HubSpot, a theme is a group of assets that make it easy to create the design, content, and functionality of your website. Themes include base templates, custom templates, global groups, custom modules, stylesheets, and JavaScript files. There are dozens of ready-made templates and models, some free and others paid. Just access the template gallery and choose the ideal option for your company.
Integrations with other CRMs:
HubSpot's CMS can integrate with Salesforce or other CRM platforms, allowing you to have a complete record of every website visitor/contact interaction with your website or marketing activity.
Smart content as CTAs (not forms):
Businesses that use personalized content deliver better user experiences. With HubSpot’s CMS, you can personalize content for specific contacts based on location, source, device, language, or any other details stored in your contact database.
Performance & Security:
HubSpot CMS is designed to load very fast. HubSpot has built its own global content delivery network (CDN) infrastructure. Everything is optimized so that pages load quickly, no matter the device or location of the visitor. Do a test, develop a page in WordPress and another in HubSpot, then evaluate the performance in Google Pagespeed, you will be surprised by the result.
Security is a top priority for HubSpot. HubSpot CMS has built-in SSL and a global CDN that prevents DDoS attacks and hackers from accessing your data.
Personalization and contact management:
HubSpot CMS is fully connected to HubSpot CRM, there are no add-ons, no patchwork. Everything is together and connected. This allows you to manage all of your website contacts in HubSpot, understand their behavior, and most importantly, create personalized experiences for each lead or contact. You can track email opens, CTA clicks, form submissions, visits, and page views. With this data, you can qualify leads, create segmented lists, and tailor content to potential customers.