Video is the king of content
Posted: Sun Dec 22, 2024 6:16 am
In 1996, Bill Gates announced that content was king.
It was a time when brands had not yet discovered the potential of content beyond traditional media.
Since then, content has been evolving, giving greater prominence to images and, especially, to video.
First came Pinterest with its image boards.
Shortly after, Instagram became the network of photos.
When it comes to video, YouTube has long been the king of video, in fact, it has the largest repository of content in this format.
Nowadays, all social networks are betting on this format.
Brands are taking advantage of this trend to get closer to users through video.
If until recently they shared photos, now the trend is to publish stories and videos.
Video generates greater engagement among younger users because they use it to communicate, to learn, to promote themselves and to buy.
Next, we will see how this social network works and what are the bes taiwan phone code t practices to gain followers on Tik Tok.
How does Tik Tok work?
Tik Tok avoids the “posturing” of other networks like Instagram.
Teenagers show themselves on TikTok as they are, which is why it has become a friendly network where positivity, diversity and cultural exchange predominate.
Content creation is intuitive thanks to its video editing tools and the platform aims to remove barriers to expression.
Its operation, and the success of its content, is not based on technical skills but on creativity.
Marketing experts believe that Tik Tok can be one of the most effective ways to reach younger generations and to do so, brands must know how to move at the pace that centennials do.
Adapting to rapid changes, new consumption formats and rapidly evolving trends is essential for brands to be able to take advantage of this platform.
And, above all, it is key to know how to communicate in the same language that young people use.
There are many different niches on TikTok and it is worth exploring them.
The platform makes recommendations to users based on their preferences, which enables brands to target their audiences by knowing their attitudes and interests.
It was a time when brands had not yet discovered the potential of content beyond traditional media.
Since then, content has been evolving, giving greater prominence to images and, especially, to video.
First came Pinterest with its image boards.
Shortly after, Instagram became the network of photos.
When it comes to video, YouTube has long been the king of video, in fact, it has the largest repository of content in this format.
Nowadays, all social networks are betting on this format.
Brands are taking advantage of this trend to get closer to users through video.
If until recently they shared photos, now the trend is to publish stories and videos.
Video generates greater engagement among younger users because they use it to communicate, to learn, to promote themselves and to buy.
Next, we will see how this social network works and what are the bes taiwan phone code t practices to gain followers on Tik Tok.
How does Tik Tok work?
Tik Tok avoids the “posturing” of other networks like Instagram.
Teenagers show themselves on TikTok as they are, which is why it has become a friendly network where positivity, diversity and cultural exchange predominate.
Content creation is intuitive thanks to its video editing tools and the platform aims to remove barriers to expression.
Its operation, and the success of its content, is not based on technical skills but on creativity.
Marketing experts believe that Tik Tok can be one of the most effective ways to reach younger generations and to do so, brands must know how to move at the pace that centennials do.
Adapting to rapid changes, new consumption formats and rapidly evolving trends is essential for brands to be able to take advantage of this platform.
And, above all, it is key to know how to communicate in the same language that young people use.
There are many different niches on TikTok and it is worth exploring them.
The platform makes recommendations to users based on their preferences, which enables brands to target their audiences by knowing their attitudes and interests.