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Improve your social customer care

Posted: Tue Jan 21, 2025 4:40 am
by shaownhasan
Improve audience targeting
Closely examining how your competitors engage iraq business email list with their audience can give you insights into who their followers are, what content they like‌ and how they interact with it. This includes observing the types of posts that get the most engagement, the tone and style of communication and the platforms where their audience is most active.

For example, if a competitor’s Instagram posts are about behind-the-scenes content and they get high engagement, you might infer that your shared target audience values authenticity and transparency. You can then adapt your content strategy to include similar elements, such as behind-the-scenes posts or more candid moments, which will better align with your audience’s preferences.

Knowing what type of messaging resonates with them can also help you adjust your social media ads as well as improve engagement and conversion rates.

Social media competitor analysis gives you a clear idea of how your competitors handle customer interactions. This can help you improve your social customer service. You can see how quickly competitors respond to customers, what and how they talk to customers, plus how they solve problems. This can help you avoid common mistakes and emulate good customer care strategies.

For example, if competitors are effectively resolving complaints publicly and turning negative situations into positive experiences, you can adopt similar tactics to improve customer satisfaction. Similarly, understanding the types of inquiries or issues customers often bring up can help you prepare responses and resources to address those needs quickly.