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Marketing communications
Marketing communications are the basis of a successful business in any field. It is through them that companies interact with the target audience, build an image, increase sales and maintain customer loyalty. However, building the right marketing communications strategy is a complex and multifaceted process.
Today, many companies face problems in the field of communications: incorrectly venezuela phone number list chosen channels, poorly formulated messages, incorrect audience segmentation. In this article, we will analyze how to avoid common mistakes in marketing communications, what metrics are important for assessing their effectiveness, and what practical steps will help build an effective strategy.
Marketing communications
Analysis of the situation and key aspects of marketing communications
Important indicators, data and metrics
In order to successfully manage marketing communications, it is necessary to clearly understand which indicators are key to assessing their effectiveness. Among the most important metrics are:
Reach and engagement. The most important indicator for assessing how many people have seen your message and how actively they interact with