Email marketing has been the top-performing marketing
Posted: Tue Jan 21, 2025 4:27 am
And if your domain has a good reputation and is reliable, the deliverability of your messages is also more efficient. Reduces the risk of being a victim of phishing . As these are protocols dedicated to verifying the identity of senders, it prevents scammers and cybercriminals from impersonating a trusted domain whose identity they have stolen using the same name. You’ve probably read about B2C email marketing, but you need more specific data. channel for businesses for decades. So some tactics that work well for some companies may not work as well for others. New data on the different approaches used by B2B and B2C email marketers leads to some important conclusions for B2C marketers. The overall finding states that email is integral for both B2B and B2C marketers. 95% of B2B respondents confirm email as an integral channel for marketing communications.
And 78% of B2C marketers say their email betting email list operations are active and engaged . TABLE OF CONTENTS More information about B2C Email Marketing B2C Email Marketing Tips 1.- Consumer preferences 2.- Use data How to use data to improve B2C email marketing 3.- Personalization is the key 4.- Automate messages A.- Event-triggered automation B.- Personalization automation More information about B2C Email Marketing While email marketing is a priority overall, the pressures driving the strategy differ slightly: 55% of B2B email marketers rank the need to meet annual organizational revenue goals as their number one priority. While 71% of B2C email marketers note that measuring marketing’s contribution to revenue is highly valued as a key performance indicator. Both groups reported low levels of effectiveness in connecting marketing efforts to revenue. But this was only the case for 46% of B2C email marketers and 31% for B2B email marketers.
And 78% of B2C marketers say their email betting email list operations are active and engaged . TABLE OF CONTENTS More information about B2C Email Marketing B2C Email Marketing Tips 1.- Consumer preferences 2.- Use data How to use data to improve B2C email marketing 3.- Personalization is the key 4.- Automate messages A.- Event-triggered automation B.- Personalization automation More information about B2C Email Marketing While email marketing is a priority overall, the pressures driving the strategy differ slightly: 55% of B2B email marketers rank the need to meet annual organizational revenue goals as their number one priority. While 71% of B2C email marketers note that measuring marketing’s contribution to revenue is highly valued as a key performance indicator. Both groups reported low levels of effectiveness in connecting marketing efforts to revenue. But this was only the case for 46% of B2C email marketers and 31% for B2B email marketers.