Placing rich content on marketplaces
Posted: Tue Jan 21, 2025 4:19 am
Rich content can significantly reduce the percentage of returns. Thanks to it, there are no surprises in the product for the buyer that can spoil the entire impression of the purchase and cause a desire to return the product.
Example. After receiving a TV ordered on a marketplace, it turned out that the cable connector was located in such a way that it was impossible to connect a satellite dish to it without reworking the furniture. We had to refuse the product and choose another model. This problem could have been easily avoided when examining the TV in an offline store. An alternative for an online store and a marketplace is nepal telegram number database a photo of the product with a 360⁰ review. Such photos are one of the most popular and sought-after types of Rich content.
Rich content will help an online store owner increase conversion, boost sales, and form a loyal audience that will return to the store for their next purchase.
It is also beneficial for the marketplace for sellers to place rich content on product pages. It keeps users on the site, and the more time a user spends on the marketplace, the higher the sales. The buyer gets used to coming to the marketplace, knowing that there he will get the maximum information about the product and there is no need to look for it somewhere else. He becomes a regular visitor and buyer. In addition, it is beneficial for marketplaces, as well as sellers, to have more sales and fewer returns.
Example. After receiving a TV ordered on a marketplace, it turned out that the cable connector was located in such a way that it was impossible to connect a satellite dish to it without reworking the furniture. We had to refuse the product and choose another model. This problem could have been easily avoided when examining the TV in an offline store. An alternative for an online store and a marketplace is nepal telegram number database a photo of the product with a 360⁰ review. Such photos are one of the most popular and sought-after types of Rich content.
Rich content will help an online store owner increase conversion, boost sales, and form a loyal audience that will return to the store for their next purchase.
It is also beneficial for the marketplace for sellers to place rich content on product pages. It keeps users on the site, and the more time a user spends on the marketplace, the higher the sales. The buyer gets used to coming to the marketplace, knowing that there he will get the maximum information about the product and there is no need to look for it somewhere else. He becomes a regular visitor and buyer. In addition, it is beneficial for marketplaces, as well as sellers, to have more sales and fewer returns.