Benefits of a Branded Article
Posted: Tue Jan 21, 2025 4:05 am
In September 2022, VK acquired the Zen and News services from Yandex. After that, references to the previous owner disappeared from the services, but the Zen interface remained the same. A year later, the VK Ads advertising account became able to promote content from Zen. And since April 2024, it has been possible to post and promote branded articles. We will tell you in detail about the new functionality and benefits for business.
Terms of work on Zen
How to Create and Promote a Custom Article
Terms of work on Zen
Once an author or business has created a channel on iran telegram number database Zen , it becomes possible to attract the attention of the audience and receive potential leads solely through high-quality content.
On this platform, you can be successful without paid advertising: it is enough to regularly publish interesting articles. Each author has his own "Studio", where he can monitor the effectiveness of his content: the number of impressions, subscriptions after reading, views, audience engagement level and other indicators.
How to advertise branded articles in Zen via VK Ads
For those who are ready to invest in promotion, VK Advertising has a special tool - "Zen". To use it, you need to link your "Studio" with the advertising account. To do this, click on the "Go to Studio" button and follow the instructions for connecting Zen to VK Ads.
Terms of work on Zen
How to Create and Promote a Custom Article
Terms of work on Zen
Once an author or business has created a channel on iran telegram number database Zen , it becomes possible to attract the attention of the audience and receive potential leads solely through high-quality content.
On this platform, you can be successful without paid advertising: it is enough to regularly publish interesting articles. Each author has his own "Studio", where he can monitor the effectiveness of his content: the number of impressions, subscriptions after reading, views, audience engagement level and other indicators.
How to advertise branded articles in Zen via VK Ads
For those who are ready to invest in promotion, VK Advertising has a special tool - "Zen". To use it, you need to link your "Studio" with the advertising account. To do this, click on the "Go to Studio" button and follow the instructions for connecting Zen to VK Ads.