This step is very important
Posted: Tue Jan 21, 2025 3:57 am
The content strategy in this second phase involves providing tutorials, case studies and frequently asked questions. In this part, you inform the user about what they are looking for with compelling arguments. This way, you position yourself as an expert by offering them valuable content. If you follow your strategy by offering them recommendations or showing them reviews as well as free trials, they will be able to verify your information for themselves. , because you will gain credibility and trust in your brand and product. And it will prepare you for the next step. 4.- Fourth phase: Contents aimed at the purchase action touchpoints The last phase of the content strategy for the Customer Journey is to be very direct with your messages . Now your potential buyer has all the information and has evaluated all the possible options.
It is time to be direct with your content. You are gambling email list at the Bottom of the Funnel and your customer is going to make the purchase. You haven't chosen your company yet, but with the content strategies above you have prepared the ground for the definitive content strategy. It's time to fire with all the argumentative artillery. The content must be aimed at the purchase action. To do this, it is advisable to use strong arguments. Know your buyer persona Knowing your buyer persona profile is necessary to create a content strategy for the customer journey. But in this last step, knowing and using your customer's empathy map will be decisive shoes, knowing how they react, what they think, what their environment is like, this will be valuable information here.
It is time to be direct with your content. You are gambling email list at the Bottom of the Funnel and your customer is going to make the purchase. You haven't chosen your company yet, but with the content strategies above you have prepared the ground for the definitive content strategy. It's time to fire with all the argumentative artillery. The content must be aimed at the purchase action. To do this, it is advisable to use strong arguments. Know your buyer persona Knowing your buyer persona profile is necessary to create a content strategy for the customer journey. But in this last step, knowing and using your customer's empathy map will be decisive shoes, knowing how they react, what they think, what their environment is like, this will be valuable information here.