In the first month I applied this technique, we got over 500 form submissions to download the template. And this number continued to grow in the following months, drastically improving the overall conversion rate of this blog post.
I replicated this for “marketing plan”, “brainstorming activities”, “promotional email marketing” and many other blog posts. All of them achieved satisfactory results.
Pop-ups are annoying but effective. The trick here is to use them with context in mind.
At Rock Content, the recipe for success was to group blog posts france phone number list by topic and then create a pop-up specific to that topic. This way, we managed to gain scale without sacrificing personalization.
For example, we have over 50 blog posts about Instagram. They cover topics like:
how to create an instagram business account;
how to get followers;
tips to increase participation;
the most famous accounts;
among others.
We have a very solid ebook on Instagram marketing tactics, so we grouped all of those blog posts into our popup tool (Hello Bar) and started testing different popup formats and copy until we found the best conversion rate for the entire group.
Print of the Hello Bar configuration for the Instagram cluster of Rock Content's Portuguese blog.
We also use this tactic with Facebook, LinkedIn, Sales, Content Marketing, SEO and several other topic groups that we blog about.
Before we started using this, we only had 1 popup for all blog posts, with a generic offer, converting around 1.8% of blog visitors into leads. After creating custom popups, this number went up to 9% on average. Impressive, right?
Today I would like to share some great news with our customers, our talent community and our collaborators.
what is the perfect size for Instagram posts
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