In 2020, the AliExpress marketplace conducted a large-scale study , according to the results of which it was stated that 90% of users make a purchase decision only after reading reviews.
And according to research by Profitero , even one review of a product leads to a 108% increase in traffic, and conversion increases by 65%.
All marketplaces and online stores understand egypt telegram number database the important role of reviews in marketing; the ability to leave reviews is implemented on all major platforms.
What is rich content and how does it increase conversion in an online store and marketplace
Most marketplaces not only consider the presence of a large number of positive reviews as an important factor in ranking product cards, but also try to motivate buyers to leave as detailed reviews as possible.
Marketplaces Ozon, Wildberries and Megamarket award review authors with different amounts of bonus points depending on the length of the review or the presence of photographs.
Yandex Market awards Yandex Plus points for reviews and assigns special rewards - "achievements".
All marketplaces try to combat biased and simply fake reviews in order to eliminate the possibility of manipulation of this marketing tool.