6 Free SEO Tricks for Web Positioning

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Positioning yourself on the Internet requires a great investment of time and effort, but it doesn't have to be an investment of money. Here are some tricks for web positioning without spending a single euro. What is known as free SEO , in short.

Web positioning: Tricks
Know your website statistics
You can sign up for free for Google Analytics and Google WebMaster Tools . These two tools will let you know the number of visitors to your website and various interesting statistics: most viewed pages, average duration of visit, percentage of new visits, errors on the website, origin of visitors, searches that bring traffic to your website from Google… A lot of information that will let you know how much traffic your website gets, where it comes from and will let you monitor the success of your efforts.

Check your website's SEO
To find out how your website is doing in terms of SEO, you can check each page with a free tool called SEOQuake . SEOQuake is a plug-in (available for browsers such as Mozilla or Chrome) that diagnoses a job seekers database and shows you the main SEO parameters, indicating whether they are acceptable or not.

The most common errors are a URL that is too long, the absence of a meta description or one that is too long, the absence of keywords or too many, a low text/html ratio or the lack of H tags, for example. This way you will know that you have to make changes to your pages, whether it is shortening the URL, writing a brief meta description of the page or adding some more text. You can carry out all these actions by editing the code of your website; something that you can do by hand (be careful if you don't know much about HTML), although it will be easier if your website uses a content manager such as WordPress or Joomla (it allows you to make changes without having to directly touch the code or know how to program and they usually have free plugins so you can easily modify all the SEO parameters of your website).

But be careful, because SEOQuake only tells you if the key SEO tags (url, meta description, Title, keywords and Hs) are empty or too long, but it doesn't tell you if the keywords you're using in those tags are well chosen. To find out that you have to use another tool called Google Keyword Tool which is of course also free (you just need to have a Google account to use it). With this tool you can see if the keywords you're using are searched on Google or choose keywords for your content that have a good search volume.

Create a sitemap
A sitemap is an ordered list of all the pages on your website. It helps search engines to locate all the pages that make up your website more easily. This helps with SEO because it ensures that all the pages can be located and, therefore, accessible to Internet users through search engines (if a search engine does not find one of your pages, it will never be able to offer it in its search results).