The conscious question, therefore, is the expression of the rational need of the target user.
Posted: Mon Jan 20, 2025 10:16 am
The latter is expressed mainly on the search engine, through a series of queries , increasingly specific, that try to find the best answer to their questions.
The advertising management of these searches, in web marketing, occurs through SEO , therefore organic visibility on search engines, and through the realm of Google Ads Search campaigns ; therefore, we are talking about paid advertising AdWords campaigns.
In reality, Google Ads, today, is a complete platform for creating digital marketing australia email list strategies. In addition to Search campaigns, in fact, we have the possibility of working with latent demand through Display Network and YouTube, of overseeing an entire customer journey on multiple networks through PMax and so on.
Furthermore, this platform, so well known to those who deal with online marketing, is in a moment of great evolution marked by the increasingly imposing entrance of artificial intelligence and machine learning.
These changes bring us into a new era of GAds, one where the quality of conversion tracking and data we pass to the machine and strategic capabilities far outweigh purely operational skills.
How to Access Google Ads: The Key Elements
Accessing the platform is a very simple operation: you need a Google account (Gmail, to be clear) and a guided procedure with the key steps will start automatically.
Create your first campaign
All the lower operational activities have now been streamlined and automated and this can easily be explained by a major transformation of the machine, which places greater emphasis on strategic aspects.
The Google Ads platform interface has also undergone significant changes over time. This evolution has gone hand in hand with the change in mindset and approach to building AdWords campaigns.
In fact, we moved from an initial setting that included the choice of the type of campaigns, to the choice of the objective to pursue with the campaigns.
The advertising management of these searches, in web marketing, occurs through SEO , therefore organic visibility on search engines, and through the realm of Google Ads Search campaigns ; therefore, we are talking about paid advertising AdWords campaigns.
In reality, Google Ads, today, is a complete platform for creating digital marketing australia email list strategies. In addition to Search campaigns, in fact, we have the possibility of working with latent demand through Display Network and YouTube, of overseeing an entire customer journey on multiple networks through PMax and so on.
Furthermore, this platform, so well known to those who deal with online marketing, is in a moment of great evolution marked by the increasingly imposing entrance of artificial intelligence and machine learning.
These changes bring us into a new era of GAds, one where the quality of conversion tracking and data we pass to the machine and strategic capabilities far outweigh purely operational skills.
How to Access Google Ads: The Key Elements
Accessing the platform is a very simple operation: you need a Google account (Gmail, to be clear) and a guided procedure with the key steps will start automatically.
Create your first campaign
All the lower operational activities have now been streamlined and automated and this can easily be explained by a major transformation of the machine, which places greater emphasis on strategic aspects.
The Google Ads platform interface has also undergone significant changes over time. This evolution has gone hand in hand with the change in mindset and approach to building AdWords campaigns.
In fact, we moved from an initial setting that included the choice of the type of campaigns, to the choice of the objective to pursue with the campaigns.