Digital PR: What Are the Goals?
Posted: Mon Jan 20, 2025 10:06 am
Thinking that the only and sole goal of Digital PR is to get published online is really limiting.
Surely increasing or strengthening your Brand Awareness through contents that talk about the company, the brand, the products or services or scenario angles is fundamental.
Consider the funnel : awareness is the first step. It goes without saying, therefore, that Digital PR is essential, because it helps you to be present in newspapers and portals of importance in the panorama in which you and your aruba email list target operate.
For example, appearing on Il Corriere della Sera online or on Ansa.it not only gives you a very high level of trust, but also leverages the persuasive principle of authoritativeness and credibility.
Have you ever seen when big brands insert a banner on their homepage that says “As seen on” or, in Italian, “Siamo uscita su”, or even “Parlano di noi” and insert the logos of the biggest online magazines?
Well, there is no doubt that, for the potential customer, knowing that newspapers and prominent portals have talked about the product or service of that company, is encouraging and reassuring. The mechanism comes into play "Well, if it was published in IlSole24Ore, perhaps its product/service is really valid".
PR marketing is based on this: this is how the user moves from the awareness phase to the consideration phase of the funnel, where he then decides to consider the idea of contacting the company to find out more.
Surely increasing or strengthening your Brand Awareness through contents that talk about the company, the brand, the products or services or scenario angles is fundamental.
Consider the funnel : awareness is the first step. It goes without saying, therefore, that Digital PR is essential, because it helps you to be present in newspapers and portals of importance in the panorama in which you and your aruba email list target operate.
For example, appearing on Il Corriere della Sera online or on Ansa.it not only gives you a very high level of trust, but also leverages the persuasive principle of authoritativeness and credibility.
Have you ever seen when big brands insert a banner on their homepage that says “As seen on” or, in Italian, “Siamo uscita su”, or even “Parlano di noi” and insert the logos of the biggest online magazines?
Well, there is no doubt that, for the potential customer, knowing that newspapers and prominent portals have talked about the product or service of that company, is encouraging and reassuring. The mechanism comes into play "Well, if it was published in IlSole24Ore, perhaps its product/service is really valid".
PR marketing is based on this: this is how the user moves from the awareness phase to the consideration phase of the funnel, where he then decides to consider the idea of contacting the company to find out more.