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But a lack of product direction and infrastructure to support creators has led to creators abandoning the platform. As being a creator has evolved into a more full-fledged career, indirect monetization has proven insufficient . Advertising offers are dependent on the whims of brands, are subject to constraints, and can vary significantly from month to month, forcing creators to cater to a broad audience and making it difficult to scale in specific niches . “ Part of what we want to do is advance creator-driven culture so that it’s shaped not by platforms and technologists, but by artists and talent ,” Audio Collective co-founder and creator Catherine Connors said in an interview with The New York Times.


from social media giants like Facebook, Instagram, and YouTube to papua new guinea b2b leads media platforms like SoundCloud, Twitter, and Medium, have been invaluable in gaining audiences, but the opportunities lie in building the ecosystem around creators as founders. Some tips for success in creating great content can be: Staying Up-to-Date : Successful content creators are aware of trends and changes in how users use platforms; Know your audience : Creators work to understand their audience’s needs, wants, and pain points; Recognizing good content : Good creators are able to recognize potential viral content. If someone else creates popular content, engage with it.