Human beings have always lived in communities. That is what has kept us alive; it has allowed us to learn and evolve. Furthermore, as social beings that we are, we need to establish links, to belong to a community in which we feel equal.
This need can also be extrapolated to the business world. Companies cell phone number lookup philippines create guilds, associations, forums, etc. In short, they establish places where they can feel part of a community, share experiences and learn from others.
Throughout this article and based on the experience acquired as B2B/Industrial branding consultants , we will give you our vision about how and why B2B customer communities can be an excellent opportunity for differentiation for brands.
The B2B Community: An excellent opportunity for brands to differentiate themselves
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