Traditional social networks

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are far from solving the problem of how to more equitably distribute income among creators to achieve a greater number of living wages. Several platforms now see the opportunity to introduce subscriptions, one-time payments and creator funding to attract the brightest talent and biggest brands. TikTok has set up a $2 billion creator fund that has sparked an arms race among major social media platforms to attract those who produce the most engaging content. (And if you read this and want to become a TikToker, we’ve written a guide on how to get famous on TikTok ) Tik Tok YouTube says it has paid out more than $30 billion in ad revenue to creators and media entities over the past three years and recently launched a $100 million investment fund.

Facebook has established a program through 2022 to pay pitcairn island b2b leads out $1 billion to creators through new bonus initiatives. Instagram is exploring content subscriptions for creators to monetize their audiences. Pinterest has also committed to giving creators $500,000 for all of 2021, including creative strategy advice and budgets for content creation and advertising credits. But how to choose the most suitable platform? The landscape offers a large number of tools to promote and make your content accessible, which can easily be confusing due to the breadth of possible choices. The best strategy for developing your own product is to make a double investment: try your hand at both a content consumption platform and a content discovery platform .