Benefits of White Paper Marketing
Posted: Mon Jan 20, 2025 9:26 am
Prepare at least one white paper for each market segment you target. For example, if you define your market segments by industry, create a white paper for each segment—such as manufacturing, IT, and services.
How many problems does your product/service solve? Each white paper should outline how it solves a specific pain point, so it’s recommended to publish a separate white paper discussing each problem and solution.
Check your competitors’ websites to see how many white papers others in your industry have available. You can roughly figure out the standards you need to match.
The final factor is budget (and other resources). There’s always a limit to how much you can invest in content creation, so you need to strategically determine which white paper topics are in the greatest demand and prioritize them.
Generate high-quality sales leads.
The biggest benefit is undoubtedly this: after you’ve made the one-time effort to create a white paper and upload it to your website, you can sit back and let the lead magnet work its magic.
You don’t give away white papers for free, either. Often, businesses require users to go through a form in order to access content. This means they’re asking users to provide personal information in el salvador telegram number database exchange for content, and DemandGen’s 2017 Content Preferences Survey found that more than three-quarters of companies were willing to provide personal information in exchange for a white paper — more than any other form of content (including ebooks, interestingly enough).
* Check out this compilation of white paper landing pages to get inspiration when creating your forms:
From your sales team’s perspective, you’ll have gathered all the necessary information, whether it’s through phone calls or emails. You can even guess their current pain points or areas of interest based on the white papers they choose to download.
Be recognized as a thought leader in your industry.
White papers are a tool you can use to showcase your extensive knowledge in a specific area. The more comprehensive a topic you cover through multiple white papers, the more you can immediately inspire a sense of trust in your brand - by leaving your website visitors with the impression that you are a thought leader in your industry. This is also a major factor in whether or not you close a deal, as customers tend to choose the vendor that appears to have the most expertise so that they can rely on you for support later on.
How many problems does your product/service solve? Each white paper should outline how it solves a specific pain point, so it’s recommended to publish a separate white paper discussing each problem and solution.
Check your competitors’ websites to see how many white papers others in your industry have available. You can roughly figure out the standards you need to match.
The final factor is budget (and other resources). There’s always a limit to how much you can invest in content creation, so you need to strategically determine which white paper topics are in the greatest demand and prioritize them.
Generate high-quality sales leads.
The biggest benefit is undoubtedly this: after you’ve made the one-time effort to create a white paper and upload it to your website, you can sit back and let the lead magnet work its magic.
You don’t give away white papers for free, either. Often, businesses require users to go through a form in order to access content. This means they’re asking users to provide personal information in el salvador telegram number database exchange for content, and DemandGen’s 2017 Content Preferences Survey found that more than three-quarters of companies were willing to provide personal information in exchange for a white paper — more than any other form of content (including ebooks, interestingly enough).
* Check out this compilation of white paper landing pages to get inspiration when creating your forms:
From your sales team’s perspective, you’ll have gathered all the necessary information, whether it’s through phone calls or emails. You can even guess their current pain points or areas of interest based on the white papers they choose to download.
Be recognized as a thought leader in your industry.
White papers are a tool you can use to showcase your extensive knowledge in a specific area. The more comprehensive a topic you cover through multiple white papers, the more you can immediately inspire a sense of trust in your brand - by leaving your website visitors with the impression that you are a thought leader in your industry. This is also a major factor in whether or not you close a deal, as customers tend to choose the vendor that appears to have the most expertise so that they can rely on you for support later on.