Liz stresses that one of YouTube's key strengths colombia b2b leads is its evergreen nature. Unlike timeline-constrained social media platforms, YouTube allows content to continue generating views, leads, and revenue long after it's posted, even if creators don't regularly release new videos.
Liz learned this firsthand with her first YouTube channel, which still covered a large portion of her overhead costs despite not posting new content in a year or two. This enduring quality makes YouTube an ideal platform for businesses and marketers looking to build a sustainable online presence.
To succeed on YouTube, you must understand how the platform’s algorithm works. Liz explains that the YouTube algorithm is an artificial intelligence (AI) system that runs on top of multiple independent algorithms based on traffic sources. These traffic sources include the YouTube homepage, search, Shorts feed, and recommended videos, and each algorithm works together.
AI systems interpret correlation and performance data between these traffic sources to determine what content to recommend to viewers. To grow your YouTube channel, you need YouTube to recommend your content to different ideal audiences. This can be challenging for new YouTube users, as they may believe the platform's algorithm is working against them, such as being secretly banned on Facebook.