Specialization or expertise in a niche area
Posted: Mon Jan 20, 2025 8:30 am
In business, a framework is the basis for analyzing business strategy. It is essentially a formula based on past success that allows you to effectively design strategies and review problems. However, it is worth noting that it limits your thinking and makes it difficult for you to come up with new ideas.
Common frameworks include "3C analysis", "SWOT analysis" and "4P analysis". Although these are management and marketing frameworks, they can also be used when developing sales strategies. Through these frameworks, you can evaluate your company's greatest strengths and then apply them to your sales strategy to achieve the best results.
3C Model
The 3C Analysis business model was originally created by Japanese denmark telegram number database organizational theorist Kenichi Ohmae. The model focuses your analysis on the 3Cs or strategic triangle: company, competitors and customers. Only by integrating these three factors into your business strategy can you maintain a competitive advantage in the long term.
The first C is company. Ohmae said that your company does not have to be the best in everything, as long as you have a decisive advantage in at least one key area, you can improve in the areas where you are lacking in the future. What do you think is your company's competitive advantage?
Unique/Excellent Product Features
Efficient and cost-effective supply chain
Highly skilled talents
The second C is Customer. You need to define your audience - who are the customers you want to target with this product? Consider their demographics, such as age, gender, economic status, industry/job position, and even their personal interests and hobbies, which social media they use, and the channels they use to search for information. I recommend that you conduct your own market research, whether it is through phone calls, web surveys, or in-depth interviews. In addition, you can learn more about your target audience and break it down into specific segments, and plan how to market to each group in a more effective way. For example, do you sell the same product to businesses and individual consumers? How will you present them differently?
Common frameworks include "3C analysis", "SWOT analysis" and "4P analysis". Although these are management and marketing frameworks, they can also be used when developing sales strategies. Through these frameworks, you can evaluate your company's greatest strengths and then apply them to your sales strategy to achieve the best results.
3C Model
The 3C Analysis business model was originally created by Japanese denmark telegram number database organizational theorist Kenichi Ohmae. The model focuses your analysis on the 3Cs or strategic triangle: company, competitors and customers. Only by integrating these three factors into your business strategy can you maintain a competitive advantage in the long term.
The first C is company. Ohmae said that your company does not have to be the best in everything, as long as you have a decisive advantage in at least one key area, you can improve in the areas where you are lacking in the future. What do you think is your company's competitive advantage?
Unique/Excellent Product Features
Efficient and cost-effective supply chain
Highly skilled talents
The second C is Customer. You need to define your audience - who are the customers you want to target with this product? Consider their demographics, such as age, gender, economic status, industry/job position, and even their personal interests and hobbies, which social media they use, and the channels they use to search for information. I recommend that you conduct your own market research, whether it is through phone calls, web surveys, or in-depth interviews. In addition, you can learn more about your target audience and break it down into specific segments, and plan how to market to each group in a more effective way. For example, do you sell the same product to businesses and individual consumers? How will you present them differently?