Getting people to trust a delivery business is not something

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that can be done in such a short time. In that first phase our job was to educate people about the service and its benefits (using educational copywriting techniques like those explained in CopyMastery ) . Hype was helpful, sure, but it was even more important for people to learn about the business. In any case, the reality remained the same: At the end of the last week of July, total orders were still at zero. Marketers Method: Acquisition The ads initially led directly to downloading the application.

to download app After a while, we philippines b2b leads also started promoting individual activities within the platform (always as an incentive to download the app). how convenient to restaurant At the beginning of August something started to move, although not in the way we expected. For the whole month we worked with breakfasts, even though delivery is strictly in the evening. One thing must be said: You don't usually start a food delivery service in August. People are out of the house, on vacation, distracted, eating out. We knew we wouldn't achieve great results, but we were aware of one thing: that was the perfect time to continue building awareness for our service.

The results confirmed it: people clicked, interacted and talked about it, even if they didn't buy. We finally closed August with 119 orders and a total transaction of €1,741.10 . Number of orders beginning of August Total Orders August Of this total, we retain 25% plus VAT, which is our actual collection. Delivery is obviously a business model that generates large revenues when the profits are distributed among several municipalities. In this validation phase, in which we started from just one municipality, these are still good results, especially in August. Advertising costs from July to the end of August were €237, plus the cost of coupons ( about €500 in total ).