"Neuromarketing in Action: How to Get Inside the Buyer's Brain"
Posted: Mon Jan 20, 2025 8:28 am
"Neuromarketing in Action: How to Get Inside the Buyer's Brain"The book reveals a scientific approach to the shopping process. You will learn how to stimulate sales and influence consumers' emotions using smell, color, advertising slogans and other tools. The author provides simple marketing techniques that can cause excitement.example of content marketingRead on LitRes →David LewisThe book is useful for marketers and advertising managers. It contains many charts and visual illustrations, which helps to easily understand even complex concepts.
"Creating Emotions"The book explains how human emotions influence behavior and decision-making. The author describes how to create marketing strategies based on the deep desires of the target audience. This knowledge will help marketers improve interaction with customers, build long-term relationships, and increase sales.example of content marketingRead on LitRes →Greg Hoffman
"Hacking Marketing: The viber database Science of Why We Buy"The book explains why people make purchases and what drives them. It provides an understanding of why some customers buy products quickly, while others do not. After reading it, a marketer will be able to see the promoted product through the eyes of the buyer and understand how to sell it more effectively.example of content marketingRead on LitRes →Phil Barden
"Online Influence: How to Manage People's Behavior to Make Purchases Online"The book explains how to increase conversion and build customer trust in the digital environment. It contains effective strategies and practical recommendations for creating attractive online offers. After reading, the intricacies of managing consumer perception on the Internet will become clear. This will help increase sales and make the brand more recognizable.example of content marketingRead on LitRes →Bas Weuters, Joris Groen
Narrowly focused books on marketingNew tools and approaches appear regularly in marketing. If you need to study one of them in detail, choose a suitable book from our selection.
"Blue Ocean Strategy"The book will be useful for those who are going to conquer a new market. This is a practical guide to creating an attractive offer for a target audience that is not yet familiar with the product or service.example of content marketingRead on LitRes →Chan Kim and Rene Mauborgne
"Capture attention"A guide book on how to start a YouTube channel and develop it without spending money on advertising.example of content marketingRead on LitRes →Alexander BorisovThe material describes:
what content details are important for growth;
what is the "dead mile" and how to overcome it;
Features of YouTube algorithms;
The literature will help marketers, bloggers and those who sell online services.
mechanics for promoting recorded videos and live broadcasts.
"Write, cut 2025"The main book for editors, copywriters, journalists, marketers and everyone who works with texts. The authors teach how to write articles, newsletters, promo posts and advertisements that are actually read. With the help of the book, you will be able to understand what marketing tasks can be solved with the help of text and how to do it.example of content marketingRead on LitRes →Maxim Ilyakhov and Lyudmila Sarycheva
"Creating Emotions"The book explains how human emotions influence behavior and decision-making. The author describes how to create marketing strategies based on the deep desires of the target audience. This knowledge will help marketers improve interaction with customers, build long-term relationships, and increase sales.example of content marketingRead on LitRes →Greg Hoffman
"Hacking Marketing: The viber database Science of Why We Buy"The book explains why people make purchases and what drives them. It provides an understanding of why some customers buy products quickly, while others do not. After reading it, a marketer will be able to see the promoted product through the eyes of the buyer and understand how to sell it more effectively.example of content marketingRead on LitRes →Phil Barden
"Online Influence: How to Manage People's Behavior to Make Purchases Online"The book explains how to increase conversion and build customer trust in the digital environment. It contains effective strategies and practical recommendations for creating attractive online offers. After reading, the intricacies of managing consumer perception on the Internet will become clear. This will help increase sales and make the brand more recognizable.example of content marketingRead on LitRes →Bas Weuters, Joris Groen
Narrowly focused books on marketingNew tools and approaches appear regularly in marketing. If you need to study one of them in detail, choose a suitable book from our selection.
"Blue Ocean Strategy"The book will be useful for those who are going to conquer a new market. This is a practical guide to creating an attractive offer for a target audience that is not yet familiar with the product or service.example of content marketingRead on LitRes →Chan Kim and Rene Mauborgne
"Capture attention"A guide book on how to start a YouTube channel and develop it without spending money on advertising.example of content marketingRead on LitRes →Alexander BorisovThe material describes:
what content details are important for growth;
what is the "dead mile" and how to overcome it;
Features of YouTube algorithms;
The literature will help marketers, bloggers and those who sell online services.
mechanics for promoting recorded videos and live broadcasts.
"Write, cut 2025"The main book for editors, copywriters, journalists, marketers and everyone who works with texts. The authors teach how to write articles, newsletters, promo posts and advertisements that are actually read. With the help of the book, you will be able to understand what marketing tasks can be solved with the help of text and how to do it.example of content marketingRead on LitRes →Maxim Ilyakhov and Lyudmila Sarycheva