To find keywords that trigger videos in Google search use Semrush's Keyword Magic Tool

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Enter a keyword to base your search on.

Then, choose your location and click on " Search ".

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Next, go to “ Advanced Filters ” and then “ SERP Features .”

Select " Video ", " Featured Video " and " Video Carousel ". Then click " Apply ".

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You will see keywords that contain your starting keyword (or a variation of it). And that albania email list trigger one or more of the video SERP features.

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If you can find keywords related to your topic that have video SERP features, you can include them in your relevant video content to get traffic from Google and YouTube.

Find keywords that trigger video results

with Keyword Magic Tool, the largest keyword database on the market

Try it for free →
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Tip: Use Semrush Sensor to see what percentage of SERPs in your category and location are triggering videos. And monitor how it changes over time.

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Use YouTube hashtags
YouTube hashtags are a great way to get more views for your videos. Hashtags are popular keywords that you can add to your videos to help them get more attention from a specific audience.

YouTube lets people search for keywords or hashtags that interest them. Adding popular hashtags to your video titles and descriptions can help you appear in more searches.

example of hashtag #audio #headphones #techinsider for the Youtube video "How noise canceling headphones work"
However, adding hashtags doesn't necessarily help you rank higher in YouTube searches. So you should only add them if your content is suitable for them.

Take advantage of chapters in videos
Chapters break your video down into sections with their own titles. Not only do these chapters allow viewers to quickly navigate your content to the parts they want to see, they also give you the opportunity to further optimize your video with additional keywords.

Video chapters are created as part of the description, so they are read and indexed by YouTube. This means you can use them to optimize your video content.

To add chapters in videos you need to list at least three timestamps in ascending order. And give each section a name. (Use your YouTube keyword search to help you.)