Three customer service (traffic flow) strategies in web marketing
Posted: Mon Jan 20, 2025 8:23 am
What kind of customer service measures are necessary to ensure that users who visit a website take actions that lead to results?
1.EFO (Form Optimization)
EFO stands for Entry Form Optimization, and is a measure to reduce abandonment by optimizing input forms and carts in order to reduce the burden on users. Input forms and carts are places that are likely to lead to results, but australia physiotherapist mailing lead if there are many tedious tasks involved, the likelihood of abandonment increases. It is important to come up with ideas that reduce the user's effort, such as automatically entering an address when a postal code is entered.
2. Landing Page Optimization
LPO stands for Landing Page Optimization, and is a measure to improve sales promotion web pages to prevent users from leaving. In marketing, a landing page is the first page that a user visits after accessing from a listing ad. Users are likely to leave a page where it is difficult to achieve their goals, so enriching and concise information will lead to great results.
3. Web customer service
Web customer service is a method of communicating with users online using LINE or chat to achieve results. When users are in trouble, you can help them by responding in the same way as you would in a physical store. You can provide individual support, such as uploading photos of recommended products on LINE so that users can compare them, or asking for advice on services.
1.EFO (Form Optimization)
EFO stands for Entry Form Optimization, and is a measure to reduce abandonment by optimizing input forms and carts in order to reduce the burden on users. Input forms and carts are places that are likely to lead to results, but australia physiotherapist mailing lead if there are many tedious tasks involved, the likelihood of abandonment increases. It is important to come up with ideas that reduce the user's effort, such as automatically entering an address when a postal code is entered.
2. Landing Page Optimization
LPO stands for Landing Page Optimization, and is a measure to improve sales promotion web pages to prevent users from leaving. In marketing, a landing page is the first page that a user visits after accessing from a listing ad. Users are likely to leave a page where it is difficult to achieve their goals, so enriching and concise information will lead to great results.
3. Web customer service
Web customer service is a method of communicating with users online using LINE or chat to achieve results. When users are in trouble, you can help them by responding in the same way as you would in a physical store. You can provide individual support, such as uploading photos of recommended products on LINE so that users can compare them, or asking for advice on services.