Here are some MoFu metrics to measure:
Posted: Mon Jan 20, 2025 8:17 am
Middle of the funnel metrics
Mid-funnel metrics focus on nurturing relationships and encouraging ongoing engagement with prospects.
Email campaign engagement rates: The percentage of emails that recipients open, to measure engagement and interest in content mid-tunnel.
Landing page engagement metrics: visitor interaction data (clicks, scrolls), content palestine email list relevance and persuasiveness ratings.
MoFu Content Click-Through Rate: The percentage of clicks through to middle-of-funnel content, which shows interest in deeper engagement.
Conversion Rates for Mid-Funnel Offers (Demos, Trials, Classes) - Percentage of leads who complete the desired actions (e.g., demos, trials, classes), measuring the effectiveness of your mid-funnel content in driving conversions.Bottom of the Funnel (BoFu)
The bottom of the conversion funnel is where prospects are ready to make a purchasing decision. The main goal of the BoFu stage is to convert prospects into actual customers.
As any entrepreneur knows, it’s never easy to ask potential customers to click “buy.” There are several challenges at this stage of the funnel, including price, alternatives, and customer concerns about effectiveness or support.
All these potential problems can be solved with the right information and resources at the right time. The right resource, the right time. This is the key to the BoFu phase.
Mid-funnel metrics focus on nurturing relationships and encouraging ongoing engagement with prospects.
Email campaign engagement rates: The percentage of emails that recipients open, to measure engagement and interest in content mid-tunnel.
Landing page engagement metrics: visitor interaction data (clicks, scrolls), content palestine email list relevance and persuasiveness ratings.
MoFu Content Click-Through Rate: The percentage of clicks through to middle-of-funnel content, which shows interest in deeper engagement.
Conversion Rates for Mid-Funnel Offers (Demos, Trials, Classes) - Percentage of leads who complete the desired actions (e.g., demos, trials, classes), measuring the effectiveness of your mid-funnel content in driving conversions.Bottom of the Funnel (BoFu)
The bottom of the conversion funnel is where prospects are ready to make a purchasing decision. The main goal of the BoFu stage is to convert prospects into actual customers.
As any entrepreneur knows, it’s never easy to ask potential customers to click “buy.” There are several challenges at this stage of the funnel, including price, alternatives, and customer concerns about effectiveness or support.
All these potential problems can be solved with the right information and resources at the right time. The right resource, the right time. This is the key to the BoFu phase.