Taking this extra step el salvador b2b leads won't affect how you use Custom Audiences now. But it does allow you to create value-based audiences later on. When you're ready to scale a successful campaign, having a value-based data source is crucial.
To retarget prospects who call your business or visit your office or store in person, select "Offline Activity" as the data source. By default, this data source targets all users who have offline contact with your company and match a Customer Center account.
Target high-intent audiences on Facebook, Instagram, offline campaigns, custom audience events, offline interactors, 16
To be more selective, select conversion events that match the prospects you want to target. For example, you might want to target people who are already part of your lead segment, as these engaged MOFU users are more likely to convert.
in conclusion
and improve the ROI of your BOFU campaigns. With the ideas above, you can plan more effective Facebook and Instagram campaigns, build more relevant audiences, and achieve more ambitious results.