Mistakes when compiling a media kit
Posted: Mon Jan 20, 2025 7:11 am
A competent presentation allows the user to get answers to the questions: what kind of company is it, what can it offer, is cooperation advisable? The media kit should not turn into a means of self-admiration or be loaded with an excessive amount of unnecessary information. Otherwise, there is a high probability that the presentation will not achieve its goal.
Let's look at some standard mistakes that are made when developing a media kit.
Data deficiency
The text should contain fusion database not only abstract arguments and a story about achievements and difficulties overcome, but also specific figures. Otherwise, the presentation may make an impression, but not provide rational arguments in favor of the decision to cooperate.
Complex design
Minimalism in details will help judge the professionalism of the media kit creation. It is advisable to use light colors in the design and not clutter the sheet with unnecessary graphics. The logo should be placed neatly, and not fill the entire background of the page.
Mistakes when compiling a media kit
Excess of calls
A quality presentation becomes an effective sales tool without creating a feeling of intrusion and coercion. Avoid excessive use of phrases like “Call”, “Write to us”, “Order”, etc. Place them in the block with a description of services or contacts.
Mention of other companies
Quite often, presentations use quantitative indicators in comparison with similar data from competitors. In the user, such a presentation can create a feeling of negativity towards the mentioned brands.
Difficult to understand presentation
Stick to a clear structure and do not overload the reader with excessive details that do not affect the content of the main information. The media kit should have a certain logic, and not be a simple set of information.
Examples of quality media whales
When creating your own media kit, it is useful to look at a number of examples:
The Pled Family Blog
Media kit for blogger Evgeniy Fist.
An example from blogger Ilya Varlamov and a presentation .
Media kit from Esquire .
STORIES MEDIA media kit , telling about famous Stories publications.
Media kit of the entertainment magazine 7days.ru
You can find other examples on Pinterest.
Developing a media kit requires a lot of time, effort, and financial costs. However, as a result, you will significantly save time on telling each potential counterparty about the company and increase the likelihood of attracting partners. It is only necessary to update the significant data reflected in the presentation.
Let's look at some standard mistakes that are made when developing a media kit.
Data deficiency
The text should contain fusion database not only abstract arguments and a story about achievements and difficulties overcome, but also specific figures. Otherwise, the presentation may make an impression, but not provide rational arguments in favor of the decision to cooperate.
Complex design
Minimalism in details will help judge the professionalism of the media kit creation. It is advisable to use light colors in the design and not clutter the sheet with unnecessary graphics. The logo should be placed neatly, and not fill the entire background of the page.
Mistakes when compiling a media kit
Excess of calls
A quality presentation becomes an effective sales tool without creating a feeling of intrusion and coercion. Avoid excessive use of phrases like “Call”, “Write to us”, “Order”, etc. Place them in the block with a description of services or contacts.
Mention of other companies
Quite often, presentations use quantitative indicators in comparison with similar data from competitors. In the user, such a presentation can create a feeling of negativity towards the mentioned brands.
Difficult to understand presentation
Stick to a clear structure and do not overload the reader with excessive details that do not affect the content of the main information. The media kit should have a certain logic, and not be a simple set of information.
Examples of quality media whales
When creating your own media kit, it is useful to look at a number of examples:
The Pled Family Blog
Media kit for blogger Evgeniy Fist.
An example from blogger Ilya Varlamov and a presentation .
Media kit from Esquire .
STORIES MEDIA media kit , telling about famous Stories publications.
Media kit of the entertainment magazine 7days.ru
You can find other examples on Pinterest.
Developing a media kit requires a lot of time, effort, and financial costs. However, as a result, you will significantly save time on telling each potential counterparty about the company and increase the likelihood of attracting partners. It is only necessary to update the significant data reflected in the presentation.