You choose them yourself when setting
Posted: Mon Jan 20, 2025 7:05 am
Is it possible to specify the audience's sociodemographics to target specific audience segments?
No, because Telegram does not use users' personal data for ad targeting. So you can't select, for example, age or gender and then run ads based on them. With Telegram Ads, you'll need to select channels where the audience you need is present and then run ads.
The ads are shown only in certain channels. up targeting.
Of course, there may be difficulties with relevance. In this case, we recommend choosing only the topic, but not specific channels. By choosing the topic, you can be sure that the Telegram Ads algorithms will automatically collect the most relevant channels.
Is it necessary to specify CPM in the ad settings?
There is no universal russia consumer email list answer to this question. But when setting the cost per 1000 impressions, consider two things:
For low-competition niches . You can start with the minimum rate. Let us remind you that it is 2 euros per 1000 views.
For them, there are highly competitive niches. You will have to regularly raise the bid, as competitors will definitely raise the price for the ad, trying to overtake you. And be sure to take into account the stats of already unwound ads - this is an invaluable source of knowledge about the target audience of the effectiveness of your advertising. Well, do not forget that the same user from different devices is two users from the point of view of Telegram.
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Subscribe to our channels in VK (@marketing.education) and Telegram (@maed_online_marketeer) and get the most relevant, verified, interesting and useful information about digital promotion in your news feed. Our instructions, checklists, studies, lessons, cases, selections, infographics, exclusive materials and, of course, MEMES will help you level up, find new ideas, expand your professional horizons and be in the know. And subscribers will also receive special bonuses from MAED and partners.
No, because Telegram does not use users' personal data for ad targeting. So you can't select, for example, age or gender and then run ads based on them. With Telegram Ads, you'll need to select channels where the audience you need is present and then run ads.
The ads are shown only in certain channels. up targeting.
Of course, there may be difficulties with relevance. In this case, we recommend choosing only the topic, but not specific channels. By choosing the topic, you can be sure that the Telegram Ads algorithms will automatically collect the most relevant channels.
Is it necessary to specify CPM in the ad settings?
There is no universal russia consumer email list answer to this question. But when setting the cost per 1000 impressions, consider two things:
For low-competition niches . You can start with the minimum rate. Let us remind you that it is 2 euros per 1000 views.
For them, there are highly competitive niches. You will have to regularly raise the bid, as competitors will definitely raise the price for the ad, trying to overtake you. And be sure to take into account the stats of already unwound ads - this is an invaluable source of knowledge about the target audience of the effectiveness of your advertising. Well, do not forget that the same user from different devices is two users from the point of view of Telegram.
Do you want to stay up to date with the latest news and trends from the world of internet marketing? Be among the first to learn about new digital tools and marketing mechanics, as well as receive advice and life hacks from real professionals - marketers of large companies and practicing top experts?
Subscribe to our channels in VK (@marketing.education) and Telegram (@maed_online_marketeer) and get the most relevant, verified, interesting and useful information about digital promotion in your news feed. Our instructions, checklists, studies, lessons, cases, selections, infographics, exclusive materials and, of course, MEMES will help you level up, find new ideas, expand your professional horizons and be in the know. And subscribers will also receive special bonuses from MAED and partners.