Beliefs and values;
Status;
Fears;
Aspirations;
Motivations.
Researching this data may require additional time, bu australia whatsapp number list t it’s worth it. You’ll get a distinct segmentation that covers more than just actions and behavior. The result will be a full portrait of your client's mind.
Also, we would like to mention such a thing as data purity. Marketers often work with large volumes of information related to clients. Hence, they must clean all customer data to receive accurate segmentation results. Otherwise, your output won’t meet business goals due to irrelevance.
Before categorizing, we recommend using a spreadsheet for conducting a data audit. Within it, decide on which data field is mandatory and which is unnecessary.
Confusing segmentation with lead scoring
Yes, both of these concepts are about predicting user behavior to increase sales conversion. But there is a big difference. Lead scoring is a tool that helps to figure out the most promising areas where to invest available resources. Audience segmentation in turn is a way to find out what types of resources to invest. When you know your customer groups, it’s much easier to choose appropriate offers and encourage social engagement.
Best Proven Examples of Behavioral Segmentation
Global companies have a large among of data to work with. Nearly each of them uses behavioral segmentation as one of the ways to grow income. Let’s have a look at the most interesting case studies.
Netflix
Netflix is the world’s largest streaming service and probably the leader in behavioral segmentation. The company’s algorithms launch once a user starts watching at least one show. And they track everything.
Some of the gathered data includes: